Tribesoft to Deliver Interactive Training CD-Rom for Ingersoll Rand

Chicago, IL July 8, 2003 Tribesoft, a full service marketing solutions agency, announced today that it has partnered with Baldwin Technologies to deliver an interactive flash training CD-Rom for Ingersoll Rand. Ingersoll Rand (IR) is the global market leader in climate control, industrial solutions, infrastructure and security and safety.

The IR Air business unit will utilize the flash training piece to educate their sales force on their new oil-free air compressor technology.

The training piece will utilize a highly stylized animated opening, custom music track and voiceover to introduce the new line of oil-free air compressors. After the opening is complete, a non-linear, self-paced interactive will allow Ingersoll Rand employees and potential customers to explore all components of the groundbreaking oil-free air compressors via 3D animations and highly detail schematics and blueprints.

"This is very difficult project to deliver due to the complexity of the compressor technology that needs to be conveyed," remarked Colleen Tansey, Vice-President of Baldwin Technologies. "Tribesoft's talented staff, past work and track record made our decision to award the assignment to them very easy.

"This is a great opportunity to showcase how technology can be utilized to educate a company's sales force on a new line of products," remarked Joseph Kaput, Tribesoft Producer. "We're looking forward to partnering with Baldwin to produce and deliver an engaging training tool."

About Tribesoft LLC (www.tribesoft.com):
Tribesoft is a full service, cutting-edge marketing solutions agency that combines strategy, creativity and technology to produce innovative branding, marketing and communications programs.

Since its inception in 1996, Tribesoft has created unique and award-winning solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their strategic marketing goals across numerous mediums with exceptional results.

Tribesoft Contacts:
Shannon Kemp
773.227.2200 x227
skemp@tribesoft.com
or
Tony Passero
773.227.2200 x231
tpassero@tribesoft.com





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